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Helping Organizations Build Stronger Commercial Foundations

We help businesses navigate complex challenges and unlock scalable growth systems that actually work.

With proven frameworks, deep strategic execution, and data-driven clarity, Labyrinth transforms underperforming operations into high-performing growth engines.
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Fractional Growth Architects

At Labyrinth, our Fractional Growth Architects step in to close the gap between strategy and execution. We don’t just advise — we embed inside your commercial ecosystem to drive clarity, alignment, and measurable growth.

What We Deliver

  • Bring clarity and structure to commercial operations
  • Help small and mid‑size businesses build sustainable, repeatable growth
  • Design scalable sales and marketing processes
  • Optimize funnel management and forecasting across products and divisions
  • Strengthen sales infrastructure and communication to elevate the customer experience
  • Align marketing and sales into a single, unified growth engine
  • Manage high‑visibility projects and third‑party agencies
  • Deliver outcomes you can measure, track, and scale
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Why Choose Sales
Labyrinth?

Proven Sales System and Expert Sales Guidance

About Us
Strategic Industry Expertise
With decades of commercial experience spanning in vitro diagnostics, contract manufacturing, custom industrial equipment, and healthcare start ups, we understand the pressures manufacturers navigate. From shifting market forces to demanding customer requirements, we help organizations develop strategies that drive growth, efficiency, and measurable results.
Tailored Growth Strategies
Every organization is unique. We create customized commercial strategies that align with your goals, market position, and long-term vision, ensuring practical solutions that drive sustainable growth.
Execution That Delivers Results
Strategy alone is not enough. We work alongside your leadership team to implement proven frameworks, optimize commercial operations, and transform plans into measurable business success.
A Trusted Growth Partner
We believe in building long-term partnerships based on collaboration, transparency, and accountability. Our commitment is to help your organization navigate change, overcome challenges, and achieve lasting commercial success.

A Growth System That Works

Labyrinth is built on a structured Growth Operating Framework that turns scattered efforts into predictable results.

Commercial Operations

We build and optimize the systems that power your revenue engine. This includes aligning sales processes, improving operational efficiency, and ensuring every stage of your commercial pipeline runs smoothly and predictably.

Fractional Sales Leadership
We provide experienced sales leadership without the cost of a full-time executive.
Go-To-Market Strategy
We design clear and actionable GTM strategies that help you launch, position, and scale your product or service effectively.
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Case Studies

OUR APPROACH

Built on Clarity. Driven by Results.

We believe sustainable growth doesn’t come from more activity. It comes from better systems.
Our approach is practical, data-informed, and execution-focused.

Systems First

We build the operational foundation that powers consistent revenue.

Leadership at the Core

We bring seasoned leadership to guide teams, drive alignment, and accelerate performance.

Strategy with Direction

We create go-to-market strategies that are clear, focused, and built to win.
ABout Founder

Lori Green Schrider

Lori Green Schrider is an executive commercial leader and the founder of Labyrinth Sales LLC, where she serves as a Fractional Growth Architect for technical, engineering driven, and healthcare adjacent organizations. With a career spanning global diagnostics, industrial manufacturing, and high growth SMB environments, Lori specializes in building scalable go to market systems that turn commercial chaos into clarity.

Before launching Labyrinth, Lori led sales and marketing teams at Ortho Clinical Diagnostics and Siemens Healthineers, where she drove market expansion, operational excellence, and cross functional alignment across complex product portfolios. Today, she partners with small and mid size companies to strengthen sales infrastructure, optimize funnel and forecasting practices, and unify marketing and sales into a single growth engine.

A Penn State alumna and passionate advocate for science education, Lori blends analytical rigor with a people first leadership style. She is known for her ability to embed seamlessly into an organization, elevate communication, and deliver measurable, sustainable outcomes.

Industries We Serve

At Labyrinth, we partner with organizations navigating complex sales environments, helping them accelerate commercialization, strengthen go-to-market strategies, optimize sales performance, and achieve sustainable revenue growth across healthcare, manufacturing, and emerging industries.

Explore Our Expertise

In Vitro Diagnostics (IVD)

Helping IVD manufacturers accelerate commercialization, strengthen market access, optimize channel strategies, and drive sustainable revenue growth in competitive healthcare markets.

Engineering & Manufacturing

Supporting industrial manufacturers, automation companies, precision manufacturers, and OEM suppliers with sales transformation, strategic growth planning, and commercial excellence.

Laboratory Diagnostics

Supporting diagnostic companies with commercial strategy, sales execution, customer engagement, and market expansion to increase adoption of laboratory testing solutions.

Emerging Businesses

Helping startups, growth-stage companies, private equity portfolio businesses, and new business divisions establish scalable go-to-market strategies and build predictable revenue growth.

Scalable Sales Solutions for Proven Growth

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